Monday, March 21, 2011

Agent Credibility

When I'm thinking about who to query, an agent's website speaks volumes to me. There are two big things I'm looking for:

1) Does it look professional?

If the answer is yes, that tells me that other parts of the agency are probably run in a professional manner  as well. If the answer is no and the website gives off a sloppy vibe, I probably won't send my query letter there. Why should I? There are hundreds of other agents out there who DO have professional looking websites. Not that the website is everything. But it is a first impression. And just like a query letter, it should be in the best shape possible.

2) Do they provide a list of authors and/or books they represent?

Whether it's an actual list or a rotating scroll of book covers, I absolutely want to see this. It shows me--upfront with no games--who the agency represents. Meaning...
  • I can go online or go to the bookstore and validate that indeed they are legit.
  • If I recognize a few titles or authors, that's great. I just might put that agency on the top of my wish list.
  • I can be "wow'ed" by how truly awesome this agency is.
  • If this agency happens to sign me, my name/book will be featured on the website too
When agencies do not provide a list like this, it makes me curious --why wouldn't they?
  • Do they have something to hide?
  • Do they rest on their laurels and just assume everybody knows they're awesome/they represent so and so?
  • Are they so against random queries/ solely interested in referrals that they don't feel the need to share this information?

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